Phenikaa NEO: Transforming Hanoi’s Public Services with Smart AI Robotics

Phenikaa NEO

In recent times, Phenikaa-X, a Vietnamese company specializing in automation robotics, has deployed its Phenikaa NEO service AMRs in state administrative agencies, garnering significant attention from the public and media. So, what is Phenikaa NEO? What positive benefits does this technology bring? Let’s explore the details in this article.

1. What is Phenikaa NEO?

Phenikaa NEO is an intelligent model of AMR service robot developed by Phenikaa-X. Equipped with a large touchscreen and AI-powered voice interaction and response capabilities, Phenikaa NEO is a solution designed to enhance service experiences, reduce the workload of administrative staff, and modernize the processing of administrative procedures.

Phenikaa NEO
Phenikaa NEO service bot in Vietnam

 Here are some key highlights of Phenikaa NEO:

  • Advanced Design: Features a 21.5-inch touchscreen for user-friendly interaction.
  • AI and Navigation Technology: Employs Simultaneous Localization and Mapping (SLAM) and AI for autonomous movement and communication.
  • Citizen Engagement: Offers basic interactions, such as greeting citizens and providing refreshments, to create a welcoming environment.

Typically, completing administrative procedures at government offices is cumbersome, confusing and time-consuming. By leveraging automation technologies, Phenikaa-X expects Phenikaa NEO to enhance user experience by assisting with inquiries about procedures, facilitating the processing of simple, less complex tasks, reducing the workload for staff, and enabling faster, more efficient handling of paperwork.

2. Key Features of Phenikaa NEO

Unlike other service robots that primarily focus on transportation or entertainment, Phenikaa NEO emphasizes direct user interaction. This enables Phenikaa NEO to actively assist in resolving simple administrative procedures for users.

Specifically, the features of Phenikaa NEO are listed as follows, including:

Service Consultation and Automatic Queue Number Issuance

Processing paperwork at administrative facilities often takes a significant amount of time, making it challenging for these facilities to manage the order of visitors. Additionally, prolonged waiting times can reduce citizen satisfaction. Phenikaa NEO addresses this issue by:

  • Guides citizens through five service counters (e.g., economics, health, culture, certification, and civil status) using touchscreen and voice prompts.
  • Automatically prints queue tickets and directs users to appropriate waiting areas, minimizing confusion and wait times.
Phenikaa NEO
People can interact with Phenikaa NEO by touch screen

Online Feedback Collection and Reporting

Instead of waiting at service counters, citizens can directly interact with the robot’s touchscreen to access information and process certain simple procedures. This reduces the workload on support staff and enables the system to collect customer data and feedback more efficiently.

  • Gather real-time citizen feedback via touchscreen interactions.
  • Aggregates data, such as satisfaction levels and visitor statistics, and sends it to ward leadership for ongoing service improvement.

Integrated Electronic Information Display

  • Displays queue numbers, service counters, estimated wait times, and official announcements on a 21.5-inch screen.
  • Provides QR codes for citizens to access online services or additional support, boosting digital connectivity.
Phenikaa NEO
Phenikaa NEO monitor with rating system and support options

Autonomous Movement and Citizen Engagement

Phenikaa NEO is equipped with SLAM navigation technology, similar to standard AMRs, enabling the robot to move freely and safely within the waiting area without the risk of colliding with people.

  • Moves autonomously using SLAM technology to distribute refreshments like water and snacks in waiting areas.
  • Plays relaxing music and engages in basic conversations, fostering a friendly and professional atmosphere.

3. Benefits and Role of Phenikaa NEO in Public Administration

Phenikaa NEO is revolutionizing public administration by delivering significant benefits and supporting government agencies in multiple ways:

  • Streamlined Administrative Processes: Automates repetitive tasks like queue management and basic consultations, reducing staff workload and aiding complex procedures such as land registration and civil status documentation.
  • Reduced Waiting Times: Efficient queue management minimizes delays, ensuring a smoother citizen experience.
  • Enhanced Efficiency: Frees up staff to focus on specialized tasks by handling routine interactions and data collection.
  • Modernized Administrative Processes: Aligns with Hanoi’s vision of a smart, citizen-centered government through digital transformation.
  • Integration with Digital Platforms: Complements initiatives like the iHanoi app and dichvucong.hanoi.gov.vn portal by providing on-site digital access points.
  • Improved Citizen Experience: Creates a welcoming environment with friendly interactions and conveniences like refreshments.
  • Increased Transparency and Accountability: Real-time feedback collection enables ward leadership to address service gaps promptly.
  • Support for Diverse Demographics: Future conversational AI will enhance accessibility for elderly or less tech-savvy citizens.
  • Scalability and Future Potential: Serves as a model for other wards and districts, with potential for nationwide adoption and continuous upgrades to handle diverse tasks.
  • Collaboration with Authorities: Developed with input from local government to align with administrative needs, supporting Hanoi’s two-tier government model.

4. Practical Application of Phenikaa NEO

Phenikaa NEO has made a remarkable impact since its deployment at the Cửa Nam Ward Public Administrative Center in Hanoi, marking the city’s first use of an AI robot for public administrative services.

  • Deployment at Cửa Nam Ward: Positioned in the main lobby, Phenikaa NEO assists citizens with tasks like land registration and civil status documentation, offering clear, user-friendly guidance.
  • Citizen Interactions and Feedback: Citizens, including the elderly, have praised the robot’s intuitive interface. Notably, people’s feedback shows that Phenikaa NEO’s guidance reduced confusion and saved time by directing them to the correct counter. The robot’s distribution of refreshments and relaxing music has also been lauded for creating a welcoming atmosphere.
  • Impact on Staff and Operations: By handling routine tasks, Phenikaa NEO has significantly reduced the workload of administrative staff, allowing them to focus on complex duties. Its feedback system provides real-time data, enabling quick identification of service bottlenecks.
  • Recognition and Significance: Deputy Chairman Trịnh Ngọc Trâm of Cửa Nam Ward emphasized that Phenikaa NEO enhances, rather than replaces, human staff, aligning with the goal of citizen-centered governance. The initiative has been recognized as a pioneering step in Hanoi’s digital transformation, setting a precedent for other wards.

Phenikaa NEO is the first robot solution deployed for public administrative operations in Vietnam and one of the few projects integrating robots into government administrative centers. The success of Phenikaa NEO at Cửa Nam is expected to set a precedent for expanding this model and increasing the presence of robots in other administrative offices across major cities.

Read more about Phenikaa NEO on news:

Conclusion

The article above has provided a comprehensive overview of the Phenikaa NEO service robot. This is one of Phenikaa-X’s leading efforts to drive digital transformation, bringing automation technology to more aspects of daily life. 

Phenikaa-X is the Vietnamese Headliner on the AMR and robotic solutions field. Contact us today to learn more about integrating AMRs into your business:

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